/* ============================================================
   The Marketizer — site.css
   Blackline design system: ink, paper, one accent.
   Token → base → layout → components → utilities → responsive
   ============================================================ */

/* ---------- Fonts (self-hosted) ---------- */
@font-face{font-family:'Archivo';font-weight:100 900;font-stretch:62% 125%;font-display:swap;src:url(/assets/fonts/archivo-vf.woff2) format('woff2-variations')}
@font-face{font-family:'Open Sauce';font-weight:300;font-display:swap;src:url(/assets/fonts/open-sauce-300.woff2) format('woff2')}
@font-face{font-family:'Open Sauce';font-weight:400;font-display:swap;src:url(/assets/fonts/open-sauce-400.woff2) format('woff2')}
@font-face{font-family:'Open Sauce';font-weight:600;font-display:swap;src:url(/assets/fonts/open-sauce-600.woff2) format('woff2')}

/* ---------- Tokens ---------- */
:root{
  --ink:#000000;
  --paper:#FFFFFF;
  --accent:#FFA500;
  --live:#FF6A00;
  --grey-1:#DADADA;
  --grey-2:#C4C4C4;
  --grey-3:#A9A9A9;
  --grey-4:#7A7A7A;
  --grey-5:#6B6B6B;
  --hairline:rgba(255,255,255,.14);
  --hairline-strong:rgba(255,255,255,.35);
  --pad:40px;
}

/* ---------- Base ---------- */
html{-webkit-font-smoothing:antialiased;scroll-behavior:smooth}
body{margin:0;background:var(--ink);color:var(--paper);font-family:'Open Sauce',system-ui,sans-serif;font-weight:300;font-size:18px;line-height:1.6;text-wrap:pretty;overflow-x:hidden}
h1,h2,h3,h4,p,ul,ol,figure,table{margin:0}
ul{padding:0;list-style:none}
a{color:var(--paper);text-decoration:none;transition:color .18s ease,background .18s ease,border-color .18s ease}
a:hover{color:var(--accent)}
img,video,svg{display:block;max-width:100%;height:auto}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--paper);color:var(--ink);padding:10px 16px;z-index:200}
.skip-link:focus{left:0}

/* Type voices */
.k-label{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--grey-4)}
.k-display{font-family:'Archivo',sans-serif;font-stretch:88%;font-weight:700;text-transform:uppercase;letter-spacing:-.005em}
.k-btn{font-family:'Archivo',sans-serif;font-stretch:92%;font-weight:600;font-size:13px;letter-spacing:.16em;text-transform:uppercase}
.k-link{border-bottom:1px solid var(--accent);padding-bottom:4px;font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:12px;letter-spacing:.2em;text-transform:uppercase}
.btn-solid{display:inline-block;background:var(--paper);color:var(--ink);padding:17px 30px}
.btn-solid:hover{background:var(--accent);color:var(--ink)}
.btn-ghost{display:inline-block;border:1px solid rgba(255,255,255,.55);padding:17px 30px}
.btn-ghost:hover{border-color:var(--paper);background:rgba(255,255,255,.1);color:var(--paper)}
.hairline{border-bottom:1px solid var(--hairline)}

@keyframes cue{0%{transform:translateY(0);opacity:.9}70%{transform:translateY(9px);opacity:.15}100%{transform:translateY(0);opacity:.9}}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}html{scroll-behavior:auto}}

/* ---------- Header ---------- */
.site-header{position:fixed;top:0;left:0;right:0;z-index:80}
.site-header .bar{padding:0 var(--pad);height:82px;display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid var(--hairline);background:linear-gradient(180deg,rgba(0,0,0,.85),rgba(0,0,0,.55));backdrop-filter:blur(6px)}
.site-header .logo{width:clamp(140px,14vw,196px);height:auto;flex:0 0 auto}
.site-nav{display:flex;align-items:center;gap:clamp(14px,2vw,30px);min-width:0;font-family:'Archivo',sans-serif;font-stretch:92%;font-weight:500;font-size:clamp(11px,1.05vw,12.5px);letter-spacing:.16em;text-transform:uppercase;white-space:nowrap}
.nav-item{position:relative;display:inline-flex;align-items:center;height:82px}
.nav-item.has-menu > a{padding-right:2px}
.nav-item .menu{position:absolute;top:100%;left:-18px;min-width:230px;background:#000;border:1px solid var(--hairline);border-top:1px solid var(--hairline-strong);padding:10px 0;display:none;flex-direction:column}
.nav-item .menu a{padding:10px 18px;font-size:11.5px;letter-spacing:.14em}
.nav-item.has-menu:hover .menu,.nav-item.has-menu:focus-within .menu{display:flex}
.nav-cta{border:1px solid var(--paper);padding:11px clamp(12px,1.5vw,20px);flex:0 0 auto}
.nav-cta:hover{background:var(--paper);color:var(--ink)}
.nav-toggle{display:none;background:none;border:1px solid var(--hairline-strong);width:44px;height:44px;padding:12px 10px;cursor:pointer;flex-direction:column;justify-content:space-between}
.nav-toggle span{display:block;height:1px;background:var(--paper)}
.mobile-menu{display:none;background:#000;border-bottom:1px solid var(--hairline);padding:12px var(--pad) 28px;max-height:calc(100vh - 82px);overflow-y:auto}
.mobile-menu a{display:block;padding:11px 0;border-bottom:1px solid var(--hairline)}
.mobile-menu .mm-top{font-family:'Archivo',sans-serif;font-stretch:92%;font-weight:600;font-size:13px;letter-spacing:.16em;text-transform:uppercase}
.mobile-menu .mm-sub{padding-left:20px;color:var(--grey-2);font-size:15px}
.mobile-menu .mm-cta{margin-top:18px;border:1px solid var(--paper);text-align:center;padding:14px;font-family:'Archivo',sans-serif;font-stretch:92%;font-weight:600;font-size:13px;letter-spacing:.16em;text-transform:uppercase}
body.menu-open .mobile-menu{display:block}

/* ---------- Page hero (subpages) ---------- */
.page-hero{padding:158px var(--pad) 56px;border-bottom:1px solid var(--hairline)}
.page-hero .k-label{display:block}
.page-hero h1{margin-top:18px;font-family:'Archivo',sans-serif;font-stretch:88%;font-weight:700;text-transform:uppercase;letter-spacing:-.01em;line-height:.94;font-size:clamp(2.4rem,5.6vw,4.8rem);max-width:18ch}
.page-hero .standfirst{margin-top:26px;font-size:20px;color:var(--grey-1);max-width:56ch}
.page-hero .meta{margin-top:30px;font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--grey-4)}

/* ---------- Sections ---------- */
.section{padding:88px var(--pad);border-bottom:1px solid var(--hairline)}
.section-tight{padding:64px var(--pad);border-bottom:1px solid var(--hairline)}
.section h2.k-display{line-height:.96;font-size:clamp(1.9rem,4vw,3.2rem);max-width:22ch}
.section .lede{margin-top:22px;font-size:18.5px;color:var(--grey-3);max-width:58ch}

/* Definition / answer block, bracketed by dimension lines */
.defblock{position:relative;margin-top:44px;padding:30px 34px;max-width:72ch}
.defblock::before,.defblock::after{content:"";position:absolute;left:0;right:0;height:9px;background:
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) left center/1px 9px no-repeat,
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) right center/1px 9px no-repeat,
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) center/100% 1px no-repeat}
.defblock::before{top:0}
.defblock::after{bottom:0}
.defblock p{font-size:19.5px;line-height:1.55;color:var(--paper)}
.defblock .k-label{display:block;margin-bottom:12px}

/* Dimension-line divider */
.dim-line{position:relative;height:9px;margin:56px 0;background:
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) left center/1px 9px no-repeat,
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) right center/1px 9px no-repeat,
  linear-gradient(var(--hairline-strong),var(--hairline-strong)) center/100% 1px no-repeat}

/* Prose (long-form pages) */
.prose{max-width:68ch}
.prose h2{font-family:'Archivo',sans-serif;font-stretch:100%;font-weight:700;text-transform:uppercase;font-size:clamp(1.3rem,2.2vw,1.7rem);margin-top:56px;line-height:1.1}
.prose h3{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:17px;letter-spacing:.02em;text-transform:uppercase;margin-top:36px}
.prose p{margin-top:18px;font-size:18px;color:var(--grey-1)}
.prose p.dim{color:var(--grey-3)}
.prose ul,.prose ol{margin-top:18px;padding-left:0}
.prose ul li,.prose ol li{padding:12px 0;border-bottom:1px solid var(--hairline);color:var(--grey-1);font-size:17.5px}
.prose ol{counter-reset:li;list-style:none}
.prose ol li{counter-increment:li;display:flex;gap:18px}
.prose ol li::before{content:counter(li,decimal-leading-zero);font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;color:var(--grey-4);flex:0 0 auto}
.prose a{border-bottom:1px solid var(--accent)}
.prose strong{font-weight:600;color:var(--paper)}

/* Data table */
.table-wrap{margin-top:44px;overflow-x:auto}
table.data{width:100%;border-collapse:collapse;min-width:720px}
table.data th,table.data td{text-align:left;vertical-align:top;padding:16px 20px;border-bottom:1px solid var(--hairline);font-size:16px;color:var(--grey-1)}
table.data thead th{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--paper);border-bottom:1px solid var(--hairline-strong)}
table.data tbody th{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey-4);white-space:nowrap}

/* Card grid (3-up) */
.grid-3{margin-top:56px;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--hairline-strong)}
.grid-3 > *{padding:36px 40px 40px;border-right:1px solid var(--hairline);display:flex;flex-direction:column}
.grid-3 > *:first-child{padding-left:0}
.grid-3 > *:last-child{padding-right:0;border-right:0}
.grid-2{margin-top:56px;display:grid;grid-template-columns:1fr 1fr;gap:64px}
.grid-2.wide-left{grid-template-columns:1.15fr 1fr;gap:80px}
.grid-2.wide-right{grid-template-columns:1fr 1.35fr;gap:80px}

/* Track cards */
.track h3{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;text-transform:uppercase;font-size:clamp(1.7rem,2.4vw,2.2rem);line-height:1}
.track .hook{margin-top:18px;font-size:18.5px;color:var(--paper)}
.track .body{margin-top:12px;font-size:16.5px;color:var(--grey-3);flex:1}
.track .outcome{margin-top:28px;border-top:1px solid var(--hairline);padding-top:15px}
.track .outcome p+p{margin-top:8px;font-size:16px;color:var(--grey-1)}
.track .k-link{margin-top:24px;align-self:flex-start}

/* Phase timeline */
.phases{margin-top:30px;display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid var(--hairline-strong)}
.phases > div{padding:26px 28px 6px;border-right:1px solid var(--hairline)}
.phases > div:first-child{padding-left:0}
.phases > div:last-child{padding-right:0;border-right:0}
.phases .num{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:34px;line-height:1;color:#3A3A3A}
.phases .num.hot{color:var(--accent)}
.phases h3,.phases h4{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;text-transform:uppercase;font-size:17px;margin-top:12px}
.phases p.desc{margin-top:8px;font-size:15.5px;color:var(--grey-3)}
.phases p.timing{margin-top:8px;font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--grey-4)}

/* Stat strip */
.stat-strip{margin-top:56px;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--hairline-strong)}
.stat-strip > div{padding:24px 28px 0;border-right:1px solid var(--hairline)}
.stat-strip > div:first-child{padding-left:0}
.stat-strip > div:last-child{padding-right:0;border-right:0}
.stat-strip .big{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:clamp(22px,2.4vw,30px);line-height:1.05}
.stat-strip .sub{margin-top:8px;font-size:14.5px;color:var(--grey-4)}

/* FAQ */
.faq-list{margin-top:44px;border-top:1px solid var(--hairline-strong);max-width:76ch}
.faq-list .qa{padding:28px 0;border-bottom:1px solid var(--hairline)}
.faq-list h3{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:18px;letter-spacing:.01em}
.faq-list p{margin-top:12px;font-size:17px;color:var(--grey-2);max-width:68ch}

/* Work rows */
.work-rows{margin-top:56px;border-top:1px solid var(--hairline-strong)}
.work-rows article{display:grid;grid-template-columns:220px 1fr 280px;gap:48px;padding:38px 0;border-bottom:1px solid var(--hairline);align-items:start}
.work-rows .stat{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;font-size:44px;line-height:.9}
.work-rows .stat.live{display:flex;align-items:center;gap:14px}
.work-rows .stat.live i{width:13px;height:13px;background:var(--live);border-radius:50%;flex:0 0 auto}
.work-rows h3{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:700;text-transform:uppercase;font-size:19px}
.work-rows .desc{margin-top:10px;font-size:17.5px;color:var(--grey-2);max-width:62ch}
.work-rows .aside{font-size:15.5px;color:var(--grey-4)}
.work-rows .k-link{margin-top:14px;display:inline-block}

/* Light section (proof) */
.light{background:var(--paper);color:var(--ink)}
.light a{color:var(--ink)}
.light a:hover{color:#B36B00}
.light .work-rows{border-top:1px solid #000}
.light .work-rows article{border-bottom:1px solid rgba(0,0,0,.18)}
.light .work-rows .desc{color:#333}
.light .work-rows .aside{color:#6B6B6B}
.light .k-label{color:#6B6B6B}
.light .k-link{border-bottom-color:#B36B00}

/* CTA band */
.cta-band{background:var(--ink);border-bottom:1px solid var(--hairline)}
.cta-band .inner{padding:120px var(--pad);display:flex;justify-content:space-between;align-items:flex-end;gap:56px;flex-wrap:wrap;border-top:1px solid var(--hairline-strong)}
.cta-band h2{line-height:.92;font-size:clamp(2.2rem,5.4vw,4.6rem);max-width:15ch}
.cta-band .sub{margin-top:24px;font-size:19px;color:var(--grey-2);max-width:50ch}
.cta-band .btn-solid{padding:20px 36px;font-size:14px;white-space:nowrap}

/* Forms */
.form{margin-top:44px;max-width:640px;display:grid;gap:26px}
.form label{display:block}
.form .lbl{font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--grey-2);margin-bottom:10px;display:block}
.form input[type=text],.form input[type=email],.form input[type=url],.form select,.form textarea{width:100%;box-sizing:border-box;background:transparent;border:1px solid var(--hairline-strong);color:var(--paper);padding:14px 16px;font-family:'Open Sauce',system-ui,sans-serif;font-size:16px;font-weight:300;border-radius:0}
.form select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,#fff 50%),linear-gradient(135deg,#fff 50%,transparent 50%);background-position:calc(100% - 21px) 50%,calc(100% - 16px) 50%;background-size:5px 5px;background-repeat:no-repeat}
.form select option{background:#000}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--paper)}
.form textarea{min-height:140px;resize:vertical}
.form button{justify-self:start;background:var(--paper);color:var(--ink);border:0;padding:17px 30px;cursor:pointer}
.form button:hover{background:var(--accent)}
.form .hp{position:absolute;left:-9999px;top:-9999px}
.form .note{font-size:14.5px;color:var(--grey-4)}

/* Hero (home) */
.hero{position:relative;min-height:100vh;overflow:hidden;background:var(--ink);display:flex;flex-direction:column;justify-content:flex-end}
.hero video,.hero img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.85) contrast(1.15) brightness(.52)}
.hero .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.55) 0%,rgba(0,0,0,.12) 38%,rgba(0,0,0,.9) 100%)}
.hero .inner{position:relative;padding:146px var(--pad) 64px;display:flex;flex-direction:column;justify-content:flex-end}
.hero h1{font-family:'Archivo',sans-serif;font-stretch:88%;font-weight:700;text-transform:uppercase;letter-spacing:-.012em;line-height:.9;font-size:clamp(2.6rem,7vw,7.6rem);white-space:nowrap}
.hero .deck{margin-top:44px;display:flex;justify-content:space-between;align-items:flex-end;gap:56px;flex-wrap:wrap}
.hero .deck p{font-size:20px;color:var(--grey-1);max-width:48ch}
.hero .ctas{display:flex;gap:14px;align-items:center;flex-wrap:wrap}
.hero .ticker{margin-top:44px;display:flex;align-items:center;justify-content:space-between;border-top:1px solid rgba(255,255,255,.2);padding-top:16px;font-family:'Archivo',sans-serif;font-stretch:92%;font-weight:500;font-size:11.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--grey-3)}
.hero .cue{display:flex;align-items:center;gap:12px}
.hero .cue i{display:inline-block;width:1px;height:22px;background:var(--paper);animation:cue 2.6s ease-in-out infinite}

/* Industries media cards */
.industries{margin-top:56px;display:grid;grid-template-columns:1fr 1fr}
.industries article{position:relative;height:440px;overflow:hidden;border-top:1px solid var(--hairline)}
.industries article:nth-child(odd){border-right:1px solid var(--hairline)}
.industries img,.industries video{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.12) brightness(.5)}
.industries .cap{position:absolute;inset:0;padding:40px;display:flex;flex-direction:column;justify-content:flex-end}
.industries h3{font-family:'Archivo',sans-serif;font-stretch:100%;font-weight:700;text-transform:uppercase;font-size:28px;line-height:1}
.industries .cap p{margin-top:12px;font-size:17px;color:var(--grey-2);max-width:42ch}
.industries .cap .k-link{margin-top:16px;align-self:flex-start}

/* Readout card (AI edge) */
.readout{border:1px solid rgba(255,255,255,.22);padding:38px}
.readout .bars{margin-top:30px;display:grid;gap:24px}
.readout .row{display:flex;justify-content:space-between;font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.readout .hot{color:var(--accent)}
.readout .track{height:8px;background:rgba(255,255,255,.12);margin-top:10px}
.readout .fill{height:8px}
.readout .src{margin-top:30px;font-size:14px;line-height:1.6;color:var(--grey-4)}

/* Footer */
.site-footer{background:var(--ink)}
.site-footer .cols{padding:64px var(--pad) 40px;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1fr;gap:40px}
.site-footer .brand img{width:150px;height:auto}
.site-footer .tagline{margin-top:18px;font-family:'Archivo',sans-serif;font-stretch:105%;font-weight:600;font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--grey-4)}
.site-footer .loc{margin-top:22px;font-size:15px;color:var(--grey-4)}
.site-footer ul{margin-top:16px;display:grid;gap:9px;font-size:15px}
.site-footer .legal{padding:20px var(--pad) 40px;border-top:1px solid var(--hairline);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:13px;color:var(--grey-5)}
.site-footer .legal a{color:var(--grey-5)}
.site-footer .legal a:hover{color:var(--accent)}
.site-footer .legal .links{display:flex;gap:24px}

/* Breadcrumb-ish eyebrow links */
.crumb a{color:var(--grey-4)}
.crumb a:hover{color:var(--accent)}

/* Utilities */
.mt-0{margin-top:0}.mt-24{margin-top:24px}.mt-44{margin-top:44px}.mt-64{margin-top:64px}
.max-56{max-width:56ch}.max-68{max-width:68ch}
.two-col{columns:2;column-gap:64px}

/* ---------- Responsive ---------- */
@media (max-width:1080px){
  .site-nav{display:none}
  .nav-toggle{display:flex}
}
@media (max-width:960px){
  .grid-3{grid-template-columns:1fr}
  .grid-3 > *{padding-left:0;padding-right:0;border-right:0;border-bottom:1px solid var(--hairline)}
  .grid-3 > *:last-child{border-bottom:0}
  .grid-2,.grid-2.wide-left,.grid-2.wide-right{grid-template-columns:1fr;gap:44px}
  .phases{grid-template-columns:repeat(2,1fr)}
  .phases > div{padding-left:0;border-right:0;border-bottom:1px solid var(--hairline);padding-bottom:22px}
  .phases > div:last-child{border-bottom:0}
  .stat-strip{grid-template-columns:repeat(2,1fr)}
  .stat-strip > div{padding-left:0;border-right:0;padding-bottom:20px}
  .work-rows article{grid-template-columns:1fr;gap:16px;padding:32px 0}
  .site-footer .cols{grid-template-columns:1fr 1fr}
  .site-footer .brand{grid-column:1/-1}
  .two-col{columns:1}
}
@media (max-width:800px){
  .industries{grid-template-columns:1fr}
  .industries article{border-right:0!important;height:380px}
}
@media (max-width:700px){
  :root{--pad:24px}
  .hero h1{white-space:normal;font-size:clamp(2.1rem,9.5vw,3rem)}
  .hero .ticker{flex-direction:column;align-items:flex-start;gap:14px}
  .page-hero{padding-top:130px}
  .readout{padding:26px}
  .cta-band .inner{padding:88px var(--pad)}
}