Fractional CMO
Senior marketing leadership without the payroll line: strategy, positioning, demand, hiring plans and board reporting, from one accountable operator who also executes.
Fractional CMO for hardwareWhat the work
actually covers
Capabilities are the supporting detail; the three engagement tracks are how you buy. Everything below gets delivered inside Lead, Build or Run, not as à-la-carte projects.
The three to read first
The Teardown
A three-week audit of everything your marketing is doing, twelve areas, one prioritized roadmap. Month one of every track, and separately sellable as a paid diagnostic.
The TeardownAI Visibility
Your buyers shortlist inside ChatGPT, Claude, Perplexity and Gemini now. I measure how often you're cited against named competitors, and fix it. Re-measured monthly.
The AI Visibility AuditThe full capability set
Everything below is delivered inside an engagement.
| Capability | What it covers |
|---|---|
| GTM strategy | Positioning, ICP definition, messaging architecture, pricing input, channel strategy and the sequencing that turns them into a quarter-by-quarter plan. |
| Demand generation & ABM | Account-based programs for long-cycle industrial sales: account selection, signal monitoring, engagement plans per account, outbound sequencing, paid where it earns its keep. |
| Technical content & product marketing | Content an engineer will actually read: application notes, comparison pages, teardowns, launch narratives, structured production with human editorial control, never slop. |
| Marketing operations | CRM, attribution, enrichment pipelines, reporting automation. The instrumentation that makes "what did marketing do for pipeline" answerable in one screen. |
| AI marketing systems | Signal monitoring, enrichment and content systems built AI-native, and on locally-hosted models when the work is export-controlled and nothing can leave your infrastructure. |
| Events & trade shows | Conference programs run as demand programs, not logo placements, target accounts booked before the show, followed up after. Robotics Summit, ACT Expo, VFS Forum, SEMA and the shows in your vertical. |
| The Agency | Vetted specialists, directed by me, contracted through The Marketizer, the delivery capacity behind the Run track. |
Bring me your hardest go-to-market problem
Thirty minutes. I'll come with three observations about your market already prepared. No deck.