Fractional CMO
Senior marketing leadership without the payroll line: strategy, positioning, demand, hiring plans and board reporting, from one accountable operator who also executes.
Fractional CMO for hardwareWhat the work
actually covers
Capabilities are the supporting detail; the three engagement tracks are how you buy. Everything below gets delivered inside Lead, Build or Run — not as à-la-carte projects.
The three to read first
The Teardown
A three-week audit of everything your marketing is doing — twelve areas, one prioritized roadmap. Month one of every track, and separately sellable as a paid diagnostic.
The TeardownAI Visibility
Your buyers shortlist inside ChatGPT, Claude, Perplexity and Gemini now. I measure how often you're cited against named competitors, and fix it. Re-measured monthly.
The AI Visibility AuditThe full capability set
Everything below is delivered inside an engagement. Dedicated pages for each are being added over the next month; the capability exists today.
| Capability | What it covers |
|---|---|
| GTM strategy | Positioning, ICP definition, messaging architecture, pricing input, channel strategy and the sequencing that turns them into a quarter-by-quarter plan. |
| Demand generation & ABM | Account-based programs for long-cycle industrial sales: account selection, signal monitoring, engagement plans per account, outbound sequencing, paid where it earns its keep. |
| Technical content & product marketing | Content an engineer will actually read: application notes, comparison pages, teardowns, launch narratives — structured production with human editorial control, never slop. |
| Marketing operations | CRM, attribution, enrichment pipelines, reporting automation. The instrumentation that makes "what did marketing do for pipeline" answerable in one screen. |
| AI marketing systems | Signal monitoring, enrichment and content systems built AI-native — and on locally-hosted models when the work is export-controlled and nothing can leave your infrastructure. |
| Events & trade shows | Conference programs run as demand programs, not logo placements — target accounts booked before the show, followed up after. Robotics Summit, ACT Expo, VFS Forum, SEMA and the shows in your vertical. |
| The Execution Bench | Vetted specialists, directed by me, contracted through The Marketizer — the delivery capacity behind the Run track. |
Bring me your hardest go-to-market problem
Thirty minutes. I'll come with three observations about your market already prepared. No deck.