Home — Work

What I built, and what it was built to do

Written as marketing work, not company history: what I diagnosed, what I built, what changed, and what I'd do differently. Quantified where cleared, honest where not — pipeline figures under NDA stay under NDA.

Updated July 27, 2026

0→1

Motivo Engineering

A marketing and business development function built from nothing: account-based plans across robotics, aerospace, maritime and mobility, a signal-monitoring system on n8n and Capsule, and conference programs at Robotics Summit, ACT Expo, VFS Forum and SEMA.

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Engineering services · Function build · ABM · Systems

2,000+

Plastpro / JM Eagle

Product marketing at industrial scale — category positioning across a national dealer network, an enriched 2,000+ company account set, and direction of the JM Eagle LA Championship as a demand program rather than a logo placement.

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Industrial manufacturing · Product marketing · Channel

Live

Ridley Engineering

The live one: I'm the marketing function at a power electronics company right now, publishing the engagement as a monthly log — baseline, workshop registrations, launch results — as they land.

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Power electronics · Live engagement · Updated monthly

Why there are three, not thirty

I'd rather show you three engagements in enough detail to judge the method than thirty logos you can't verify. Each case study follows the same structure — the situation, what I found, what I built, what changed, what I'd do differently — because that last section is the one that tells you whether someone actually did the work.

Bring me your hardest go-to-market problem

Thirty minutes. I'll come with three observations about your market already prepared. No deck.

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