You want the function
without the headcount
I direct the work. The Marketizer's execution bench — specialists I've vetted and worked with — does the production. You get output without a payroll line, and an insourcing path documented from day one.
Is this you?
- You're capital-efficient by conviction, and marketing headcount is not where you want the next dollar.
- You need real output — content, campaigns, a working site, events — not another strategy document.
- You've outgrown "the founder posts on LinkedIn sometimes" but not into a marketing department.
- You want the option to insource later without being held hostage by whoever built the machine.
If you recognised at least three of those, keep reading. If none of them landed, one of the other two tracks probably fits better.
What I do, month by month
00
Review
Thirty minutes on your motion and what a lean function should produce. Three observations prepared in advance.
Free · 30 min
01
Teardown
The full diagnostic — twelve audit areas. Out: a prioritized roadmap, and the production plan for what the bench builds first.
Month 1
02
Build
Foundations fixed and systems stood up: positioning, site, CRM, attribution, content ops — with the bench producing under my direction from week one.
Months 2–3
03
Run
Execution at full pace: content, campaigns, events, design and ops, reported monthly against pipeline instead of activity.
Months 4–5
04
Transfer
The function keeps running — and you get the documented insourcing path: what to hire, when, and how the systems transfer. Renew, switch to Build, or take it in-house.
Month 6
What you get at month six
- A working marketing function producing every month: content, campaigns, design, web, ops.
- Monthly reporting against pipeline, not an activity log.
- Every system documented as it's built — nothing lives only in a contractor's head.
- A written insourcing path: the roles, the sequence and the handoff plan for going in-house.
- At month six: renew, switch tracks, or take the documented function inside.
What I need from you
- A decision-maker in the monthly review.
- Access to sales data and the CRM — pipeline reporting is only honest if it's connected.
- A named internal contact who can unblock approvals inside a week.
- Comfort with the structure being described honestly: one operator directing a vetted bench.
Where AI fits in this track
Run is economically possible because the delivery is AI-native: signal monitoring feeds the outbound queue, enrichment pipelines replace list labor, and structured content systems — with human editorial control, never slop — let a small bench produce like a department.
Relevant work
The closest published work: Ridley Engineering — a live engagement where I am the marketing function at a power electronics company right now, published as a monthly log.
Ridley Engineering engagement logRelevant industries
Questions about Run
Who actually does the work?
I direct the work. The Marketizer's execution bench — specialists I've vetted and worked with, contracted through The Marketizer — does the production: content, campaigns, design, web, ops. One accountable person owns the strategy and the outcome. How the bench works is described plainly on the Execution Bench page.
How is this different from hiring an agency?
An agency executes someone else's plan and is paid to keep executing it. Here, the person who wrote the plan directs the production and is accountable for pipeline, and the engagement is designed to end — with an insourcing path documented from day one.
Are we locked into outsourcing forever?
The opposite — the insourcing path is a deliverable. Every system is documented, and at any point you can switch to the Build track and hire the team that takes it over. Run to Build is the most common track switch, usually at a renewal.
How do you control quality across contractors?
Every piece of work moves through one editorial and technical review: mine. The bench produces; I hold the standard, the voice and the technical accuracy. If something ships to your buyers, I've read it — that's what one accountable person means.
Structure, terms and the month-three checkpoint are on the engagements page. The method behind all three tracks is on the Approach page. Month one is the Teardown.
Bring me your hardest go-to-market problem
Thirty minutes. I'll come with three observations about your market already prepared. No deck.